The Law of involvement is the first law of persuasion.
The law of involvement, as part of the twelve universal laws of persuasion, is meant to engage the message receiver within the persuasive element. The engagement is what actively persuades someone to believe a message. We are all aware of this tactic within advertising. Ad campaigns can effectively target large audiences while making the consumer do all the legwork. Technology has made this tactic essential to tapping into an incredibly diverse and ever changing pool of possible customers.
Research into new trending ideas is essential to involve any audience. This requires a sender to know their audience. I'm thinking a lot about the role that young adults and teenagers play in all of this. The drive for consumer strategists and analysts to grab hold of fans and endorsers becomes complex in this way.
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