The Leverage Of Language
The Law of Verbal Packaging states that the more skillful you are in the use of language and vocal techniques, the more persuasive you will be. The Law of Verbal Packaging utilizes the symbolic power within words. At their core, words are symbols. Some possess intrinsic value and others are assigned meaning. Regardless of the source, words have power with whom they are presented to. Persuasion comes when, the words we use, strike chords within the minds of others- triggering emotions that lead to action.
By far the most powerful example I can think of is the famous Nike slogan "Just Do It". We don't know what "it" is, but we know that with Nike products we can do whatever we need to.
This law is my favorite. It is extremely true. Words are powerful and they can literally make people do what we want.
Friday, March 28, 2014
The Law of Dissonance
"Internal Pressure Is the Secret"
The Law of Dissonance states that people will naturally act in a manner that is consistent with their cognition and commitments. The Law of Dissonance displays a void within the audiences' subconscious that causes the receiver to feel guilt and hypocrisy. It challenges people to reflect on the values that they hold true, associates a persuasive element with these values, and then preys on the idea that if the individual were to contradict themselves they would compromise that which they truly stand for. A perfect example of the law of dissonance was within the "Pink Shirt Kissing Prank" that Stuart Edge and his channel did for YouTube. Secondly, major US political parties draft huge legions of donors by using this tactic. Lastly, the law of dissonance comes during our least favorite TV commercials, the ones using the sad looking cats and dogs. You know the one I'm talking about. There's a sad piano tone in the background and helpless looking animals fade in and out of the shot. After your heart has basically fallen out on the floor a kindhearted female voice asks for your help in order to save these animals lives. Please, reach into your wallet and retrieve your credit card so that you may give us your money. Save a life
The Law Of Dissonance may remind us of how truly hypocritical we really are, or it may challenge us to live better lives. Whatever the outcome of the law, I know that I'll always weigh my options heavily instead of simply opening up my wallet. A thorough execution of this law, with the right timing, will no doubt succeed in gaining my respect as well as my money.
The Law of Obligation
The Law of Obligation
"How To Get Anyone To Do A Favor For You"
The Law of Obligation, also known as pre-giving or reciprocity, states that , when others do something for us, we feel a strong need, or urge, to return the favor. The Law of Obligation conveys our natural tendency to answer a call of duty. By creating a need, returned favor, ie. need for consumer money, a persuader presents a need that can effectively be met with the "cooperation" of the message receiver. Large corporations will often use the law of obligation in order to receive customer feedback. After a service has been offered, a company may offer a survey to its customers in order to better understand their consumer market. This is an exchange between the customer and the company. The company receives information based upon the customer's instinctual need to reciprocate some sort of feedback to the company from which they received such wonderful service. I experience this first hand when I go to the Taco Bell located on WI ave. For some reason they're always looking for customer surveys, but they'll often offer free tacos as a reward.
A second example of obligation comes from magazine subscriptions. Because you might have held a longstanding subscription to Sports Illustrated, near the end of your subscription the magazine will prey on your obligation to renew your subscription. They'll even take it one step further in order to make you buy certain upgrades to the publication or memorable moments in the magazine's history.
My third and final example comes from the world of Gaming. In the Call of Duty franchise, the game designers are constantly coming out with expansion packs in order to keep gamers interested. It is not required that you purchase this downloadable content in order to play the game but the experience becomes more diverse when you do. Because of a gamer's love for Call of Duty he/she feels obligated to continue the story and to purchase new additions to the game in order to enhance their experience.
After realizing the technique of this law I 'll no doubt be less likely to add $1 onto my purchase the next time a grocery store tries to get me to donate. They add that $1 because it doesn't seem like a lot and because had they not asked, I probably would not have donated. Having said that, I'm still going to keep my guard up.
"How To Get Anyone To Do A Favor For You"
The Law of Obligation, also known as pre-giving or reciprocity, states that , when others do something for us, we feel a strong need, or urge, to return the favor. The Law of Obligation conveys our natural tendency to answer a call of duty. By creating a need, returned favor, ie. need for consumer money, a persuader presents a need that can effectively be met with the "cooperation" of the message receiver. Large corporations will often use the law of obligation in order to receive customer feedback. After a service has been offered, a company may offer a survey to its customers in order to better understand their consumer market. This is an exchange between the customer and the company. The company receives information based upon the customer's instinctual need to reciprocate some sort of feedback to the company from which they received such wonderful service. I experience this first hand when I go to the Taco Bell located on WI ave. For some reason they're always looking for customer surveys, but they'll often offer free tacos as a reward.
A second example of obligation comes from magazine subscriptions. Because you might have held a longstanding subscription to Sports Illustrated, near the end of your subscription the magazine will prey on your obligation to renew your subscription. They'll even take it one step further in order to make you buy certain upgrades to the publication or memorable moments in the magazine's history.
My third and final example comes from the world of Gaming. In the Call of Duty franchise, the game designers are constantly coming out with expansion packs in order to keep gamers interested. It is not required that you purchase this downloadable content in order to play the game but the experience becomes more diverse when you do. Because of a gamer's love for Call of Duty he/she feels obligated to continue the story and to purchase new additions to the game in order to enhance their experience.
After realizing the technique of this law I 'll no doubt be less likely to add $1 onto my purchase the next time a grocery store tries to get me to donate. They add that $1 because it doesn't seem like a lot and because had they not asked, I probably would not have donated. Having said that, I'm still going to keep my guard up.
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