The twelfth and final universal law of persuasion is the law of scarcity. The Law of Scarcity is exemplifying the value and worth of opportunities given the limited availability of such. Whenever a choice is threatened, there is a human need to maintain control and take advantage of this opportunity. Scarcity relies on our consumer ideology that dictates that we should never pass on a good deal. Taking advantage of deals and living in the moment is the basic premise of this persuasive principle.
I operate under scarcity but do not often employ this persuasive strategy upon others. Most definitely while I am buying food, I use the law of scarcity to justify buying items that are on sale. These items that I am buying are not things I really need, but because of the marketed sale on given items they become increasingly more valuable.
Bringing up Lobo again, I utilized this strategy while attempting to coerce my peers to write articles. Convincing a college student to go above and beyond their expected workload requires intense use of the law of scarcity. Instead of making it about the individual (my individual) needs I would focus on what the Lobo Network itself needed. Some students would recognize an apparent need, assess that they could in fact make a significant contribution to the situation, and then acted upon it.
http://huff.to/1fEXoCB Mountain Dew Baja Blast was only available on tap at Taco Bell locations before this month being released as bottled and canned. MTN Dew has always been the soda king of summer releases and it works! People drink soda during the summer and the new varieties of mountain dew cause people to go out of their way and purchase the rare taste because of its limited availability. The company has historically employed this tactic with Code Red and LiveWire flavors.
http://bit.ly/1saUmGC It's no surprise that Kohl's will be having at least one huge sale this summer. Clothing stores are perfect for cycling out sales because of the frequency with which you can host one. Every holiday, every season are new styles and outfits to wear. This change in market has Kohl's constantly liquidating its winter items in summer and vice versa. Kohl's is an extremely effective user of the law of scarcity. My mom gobbles up these deals with surprising ferocity.
http://bit.ly/1hCQJEv Nike has a lot of creative freedom because of the enormity of their brand. They are able to collaborate with numerous athletes and artists in order to appeal to the sneaker-heads out there. The success of designer Jordans and other nike models is huge. Special edition sneakers are highly desirable and enthusiasts will indeed pay top dollar in order to purchase a slice of a limited edition part of sneaker history. These pairs of shoes sell out extremely fast, as was demonstrated with the "Red Octobers".
With my experience with lobo, I have learned of serious advantages within the world of leadership and how they connect to these elements of persuasion. When used effectively and ethically, I will be able to persuade my peers to collaborate and cooperate on ideas. I will continue to use what I have picked up on through my study of Mortensen's 12 universal laws of persuasion, in lobo as well as other aspects of my life.
Friday, May 9, 2014
The Law of Social Validation
The law of social validation is the eleventh law of Mortensen's 12 universal laws of persuasion. This law recognizes and builds on our innate desire to be part of the larger group. Simply, humans require some form of public acceptance and approval. This is true for the large majority of people on earth, but certainly not all. Our link to the collective human consciousness is directly tied to our growth in relationships with other people. We need to feel accepted. It is a basic human desire.
I very much used the law of social validation this semester during my time working with the Lobo Network. Requiring increased support from the cardinal stritch community, we sought out to catch the attention of the masses in order to validate our club. The process started with verbal communication that developed interpersonal relationships. I greatly fostered my relationships with Hannah, Roy, and Josh in order to more efficiently reach our goal and also because I desired that recognition from my peers. Solidarity is important and successful solidarity can lead to affirmation of our goals.
http://bit.ly/1hCNo8q Wiz Khalifa has utilized the law of social validation in order to properly brand his label as well as his fans. "Taylor Gang" is the greater collective of individuals who listen to Wiz' music and are attentive to his lifestyle. Members of this in group are greeted with a unifying bond that is desired over everything. The acronym "TGOD" stands for "Taylor Gang Or Die" and is the undying motto of Wiz Khalifa's fans everywhere. His branding of Taylor Gang has created a network of individuals worldwide who feel appreciated because of their connection to Wiz Khalifa's identity.
http://bit.ly/1uKoVa6 The Seattle Seahawks have one of the greatest fan bases in the NFL. Aside from Lambeau field, the presence on game day is not surmounted by even the most historic franchises. Seattle has captured the essence of their fans in the "12th man" image. There are eleven players from each team on the field at any given time at an NFL game. The "12th man" is the spirit of the fan that gives the Seahawks such a dominant home field advantage. Their branding of this is impeccable and it shows. Seattle has one of the most successful home records of any NFL team in history.
http://bit.ly/Qnpfva It is fair to say that the state of our nation wouldn't be the same today if it were not for the sacrifice of our US Marines. The undying loyalty to fellow man and country are aspects of our troops that we celebrate with pride. Even greater than the marines' accomplishment themselves, is the competitiveness that it takes to be the best. The US Marines are among the highest and most distinguished military branches in our nation and nothing less than excellence is expected. The standards set are the universal values that we hold so close as Americans. The recruiting advertising from the Marines is the utilization of the law of social validation in the fact that the marines are so successful. There is such a firey reputation that the US Marines carry that becoming one is an extremely distinguished honor. "The few, The proud."
The law of social validation is useful for me as a future leader. Showing people the respect and dignity that they deserve is a surefire building block for trust. Teams that are socially validated are successful. They are self aware that their success will yield love and respect, thus perpetuating the cycle onward.
I very much used the law of social validation this semester during my time working with the Lobo Network. Requiring increased support from the cardinal stritch community, we sought out to catch the attention of the masses in order to validate our club. The process started with verbal communication that developed interpersonal relationships. I greatly fostered my relationships with Hannah, Roy, and Josh in order to more efficiently reach our goal and also because I desired that recognition from my peers. Solidarity is important and successful solidarity can lead to affirmation of our goals.
http://bit.ly/1hCNo8q Wiz Khalifa has utilized the law of social validation in order to properly brand his label as well as his fans. "Taylor Gang" is the greater collective of individuals who listen to Wiz' music and are attentive to his lifestyle. Members of this in group are greeted with a unifying bond that is desired over everything. The acronym "TGOD" stands for "Taylor Gang Or Die" and is the undying motto of Wiz Khalifa's fans everywhere. His branding of Taylor Gang has created a network of individuals worldwide who feel appreciated because of their connection to Wiz Khalifa's identity.
http://bit.ly/1uKoVa6 The Seattle Seahawks have one of the greatest fan bases in the NFL. Aside from Lambeau field, the presence on game day is not surmounted by even the most historic franchises. Seattle has captured the essence of their fans in the "12th man" image. There are eleven players from each team on the field at any given time at an NFL game. The "12th man" is the spirit of the fan that gives the Seahawks such a dominant home field advantage. Their branding of this is impeccable and it shows. Seattle has one of the most successful home records of any NFL team in history.
http://bit.ly/Qnpfva It is fair to say that the state of our nation wouldn't be the same today if it were not for the sacrifice of our US Marines. The undying loyalty to fellow man and country are aspects of our troops that we celebrate with pride. Even greater than the marines' accomplishment themselves, is the competitiveness that it takes to be the best. The US Marines are among the highest and most distinguished military branches in our nation and nothing less than excellence is expected. The standards set are the universal values that we hold so close as Americans. The recruiting advertising from the Marines is the utilization of the law of social validation in the fact that the marines are so successful. There is such a firey reputation that the US Marines carry that becoming one is an extremely distinguished honor. "The few, The proud."
The law of social validation is useful for me as a future leader. Showing people the respect and dignity that they deserve is a surefire building block for trust. Teams that are socially validated are successful. They are self aware that their success will yield love and respect, thus perpetuating the cycle onward.
The Law of Contrast
The tenth law of Mortensen's 12 universal laws of persuasion is "The Law of Contrast". The Law of Contrast explains how we are affected when we are introduced to two vastly different alternatives in succession. Essentially, this law relies upon our instinctual understanding of the differences between two options. Trial and error is essential to all living life and our species has adapted based upon the contrasting options we face.
During Summerfest I am forced to use the law of contrast because of the need to narrow my options for each night of festing. Based on various factors I am often forced to choose between concerts on any given night. The variety of music that comes to Milwaukee for Summerfest is what causes me to narrow my options. I must mentally construct two very different experiences and decide based upon the projected night I want to have. It is one of my favorite choices to make in life. I am often choosing between two very different yet awesome live shows.
Beyond college I'll most definitely be using this law, hopefully, to narrow down employment opportunities. The diversity of the working world is one that I am anxious to encounter. Choices, especially given my communications major, are numerous. When the time comes to invest all my energy into one profession, the decisions I'll have to make will impact the future. It is this aspect of planning ahead that makes the law of contrast so powerful.
Also, as a job candidate I must show contrast between myself and my competitors. My peers will all flood in with diverse backgrounds and yet only the most distinguished will catch the eye of their future employer. Mastering the ability to accentuate my individuality is essential to my creative freedom in the workplace.
http://bit.ly/1kYEgf7 My first example comes from the last generation of video game consoles during an advertising campaign by Nintendo against rival gaming company Sony. Nintendo is using women as a medium of understanding. The differences in the personalities in these two women attempt to distinguish the differences between the Nintendo Wii and the PS3. Despite the advertisement, I believe that PS3 is a better console, but that's simply my opinion. However, this is a very compelling argument depending on what you are looking for in a gaming console.
http://bit.ly/1iyZDSO Despite the fact that we touched on this in class, Billy Mays is still worth mentioning again. One of the masters of contrast, Mays sought to endorse products that he believed in. He is quoted in saying that he only worked with companies who's product worked well. Mays often demonstrated the superiority of Oxi Clean in side by side comparison with competing brands. In our society, we rely on success and if we can purchase a product that removes our sloppiness then this tactic is extremely effective.
http://bit.ly/1l8CTO5 Consumers want products that are effective when we need them. Five Hour Energy seeks to demonstrate that with it, you will see a drastic increase in your energy level. The "2:30 feeling" is the less desirable option when the alternative is a productive day filled with energy. For the marketable population of working adults who are constantly complaining about their health and energy levels, five hour energy markets their product's effect well.
Simply, I utilize the law of contrast within my own head when deciding what food to eat and when. This decision making process has been especially relevant to my life as I have been altering my eating schedule significantly. Because of some adverse changes to my medical history, I am forced to distinguish upon what is desirable for me to eat and what is not. The consequence for eating some things may lead to dissatisfaction and poor health.
I'll continue to use the law of contrast in my adult life for larger decisions than whether or not to eat a snickers bar. Buying a house, buying a car, or any other large purchase requires deciphering between two or more very distinct choices, each with pros and cons.
During Summerfest I am forced to use the law of contrast because of the need to narrow my options for each night of festing. Based on various factors I am often forced to choose between concerts on any given night. The variety of music that comes to Milwaukee for Summerfest is what causes me to narrow my options. I must mentally construct two very different experiences and decide based upon the projected night I want to have. It is one of my favorite choices to make in life. I am often choosing between two very different yet awesome live shows.
Beyond college I'll most definitely be using this law, hopefully, to narrow down employment opportunities. The diversity of the working world is one that I am anxious to encounter. Choices, especially given my communications major, are numerous. When the time comes to invest all my energy into one profession, the decisions I'll have to make will impact the future. It is this aspect of planning ahead that makes the law of contrast so powerful.
Also, as a job candidate I must show contrast between myself and my competitors. My peers will all flood in with diverse backgrounds and yet only the most distinguished will catch the eye of their future employer. Mastering the ability to accentuate my individuality is essential to my creative freedom in the workplace.
http://bit.ly/1kYEgf7 My first example comes from the last generation of video game consoles during an advertising campaign by Nintendo against rival gaming company Sony. Nintendo is using women as a medium of understanding. The differences in the personalities in these two women attempt to distinguish the differences between the Nintendo Wii and the PS3. Despite the advertisement, I believe that PS3 is a better console, but that's simply my opinion. However, this is a very compelling argument depending on what you are looking for in a gaming console.
http://bit.ly/1iyZDSO Despite the fact that we touched on this in class, Billy Mays is still worth mentioning again. One of the masters of contrast, Mays sought to endorse products that he believed in. He is quoted in saying that he only worked with companies who's product worked well. Mays often demonstrated the superiority of Oxi Clean in side by side comparison with competing brands. In our society, we rely on success and if we can purchase a product that removes our sloppiness then this tactic is extremely effective.
http://bit.ly/1l8CTO5 Consumers want products that are effective when we need them. Five Hour Energy seeks to demonstrate that with it, you will see a drastic increase in your energy level. The "2:30 feeling" is the less desirable option when the alternative is a productive day filled with energy. For the marketable population of working adults who are constantly complaining about their health and energy levels, five hour energy markets their product's effect well.
Simply, I utilize the law of contrast within my own head when deciding what food to eat and when. This decision making process has been especially relevant to my life as I have been altering my eating schedule significantly. Because of some adverse changes to my medical history, I am forced to distinguish upon what is desirable for me to eat and what is not. The consequence for eating some things may lead to dissatisfaction and poor health.
I'll continue to use the law of contrast in my adult life for larger decisions than whether or not to eat a snickers bar. Buying a house, buying a car, or any other large purchase requires deciphering between two or more very distinct choices, each with pros and cons.
The Law of Expectations
Law ten of Mortensen's "Laws of Persuasion" is the law of expectations. This law executes on the idea that humans have certain "expectations" in life and that if we manipulate these expectations we can yield results from the audience we hope to persuade. Essentially, this amounts to playing off the data we learn over time about different types of people. Based upon our knowledge of what they are, we can assume how they might act if given a choice to do so.
This persuasive law is very useful when it comes to persuading my co workers to cover my shifts. Many of my co workers are also fortunately my friends outside of work. Our connection allows me to count on them and vice versa whenever one of us needs a shift covered. The symbiotic relationship we share is much like the relationship between under armour and their customers. Each party expects a certain standard from the other. http://www.robertsealeblog.com/under-armour-lacrosse-ads/
In this advertisement for Under Armour Lacrosse gear the law of expectations is used because the apparel company as well as the athlete both expect a certain level of excellence from the other. UA believes that their product is superior and thus great athletes, and athletes that want to be great, will purchase UA gear.
In my life, I use the law of expectations in music. When I listen to an album by a band I already am a fan of, I expect a certain level of intensity because of my past experience with the group. Likewise, bands expect a certain reception from the content that they put out. Based upon information that they have gathered through social media and live shows, bands can adequately brand themselves based upon their creative freedoms within a particular niche.
This is a win win for the message sender and the receiver. Each side should walk away with satisfaction.
http://bit.ly/1uKdcbB This Jimmy John's ad relies on the Jimmy John's reputation as well as the notion that their customers have busy lives, need efficient delivery, and are familiar with the internet. The phrase "click click, dong dong" is only effective because people who use the internet will understand it. The immediacy with which online information is transferred is thus translated as a metaphor for Jimmy John's fast delivery style.
http://bit.ly/Qn5C6h This third and final example of the law of expectations in popular media comes from the 2004 presidential campaign of George Bush and Dick Cheney. The slogan "Four More Years" was created from those who supported Bush and Cheney during the past four years. The connection here is between Bush's diehard supporters who legitimized his actions during his first term as president. They were pleased with the leadership style and expected that his second term be a re-run of his first term. With the election of Bush and Cheney for a second term, America would continue to be the best nation in the world. Woohoo.
Each of these examples is highly successful. The messages are specifically correlated to the brands/ individuals that they endorse. Each example uses the law of expectations for both the message's sender and receiver.
I use the law of expectations most frequently when I am attempting to persuade my family. In turn, they also use this persuasive principle upon me. It is a two way street. Each of us knows which areas of the others character are complimentary to our goal and so we connect with these aspects of our loved ones. I communicate to my brother all the time using expectations because there is a mutual understanding that I want what is best for both of us, and we require each others help.
This persuasive law is very useful when it comes to persuading my co workers to cover my shifts. Many of my co workers are also fortunately my friends outside of work. Our connection allows me to count on them and vice versa whenever one of us needs a shift covered. The symbiotic relationship we share is much like the relationship between under armour and their customers. Each party expects a certain standard from the other. http://www.robertsealeblog.com/under-armour-lacrosse-ads/
In this advertisement for Under Armour Lacrosse gear the law of expectations is used because the apparel company as well as the athlete both expect a certain level of excellence from the other. UA believes that their product is superior and thus great athletes, and athletes that want to be great, will purchase UA gear.
In my life, I use the law of expectations in music. When I listen to an album by a band I already am a fan of, I expect a certain level of intensity because of my past experience with the group. Likewise, bands expect a certain reception from the content that they put out. Based upon information that they have gathered through social media and live shows, bands can adequately brand themselves based upon their creative freedoms within a particular niche.
This is a win win for the message sender and the receiver. Each side should walk away with satisfaction.
http://bit.ly/1uKdcbB This Jimmy John's ad relies on the Jimmy John's reputation as well as the notion that their customers have busy lives, need efficient delivery, and are familiar with the internet. The phrase "click click, dong dong" is only effective because people who use the internet will understand it. The immediacy with which online information is transferred is thus translated as a metaphor for Jimmy John's fast delivery style.
http://bit.ly/Qn5C6h This third and final example of the law of expectations in popular media comes from the 2004 presidential campaign of George Bush and Dick Cheney. The slogan "Four More Years" was created from those who supported Bush and Cheney during the past four years. The connection here is between Bush's diehard supporters who legitimized his actions during his first term as president. They were pleased with the leadership style and expected that his second term be a re-run of his first term. With the election of Bush and Cheney for a second term, America would continue to be the best nation in the world. Woohoo.
Each of these examples is highly successful. The messages are specifically correlated to the brands/ individuals that they endorse. Each example uses the law of expectations for both the message's sender and receiver.
I use the law of expectations most frequently when I am attempting to persuade my family. In turn, they also use this persuasive principle upon me. It is a two way street. Each of us knows which areas of the others character are complimentary to our goal and so we connect with these aspects of our loved ones. I communicate to my brother all the time using expectations because there is a mutual understanding that I want what is best for both of us, and we require each others help.
Friday, April 25, 2014
The Law of Expectations
The Impact of Suggestion.
The law of expectations uses expectations to influence reality and create results.
I presented in class on this. I fully understand the law and have shown that I can identify it in popular media.
The law of expectations uses expectations to influence reality and create results.
I presented in class on this. I fully understand the law and have shown that I can identify it in popular media.
Monday, April 21, 2014
"logical mind versus emotional heart."
The eighth law of Mortensen's 12 laws of persuasion is the law of balance. Logic and emotion must be blended and balanced. Emotions will trigger action, whereas logic will justify the agreement. The proper fusion of emotion and logic will speak to both the conscious and subconscious parts of the mind and increase your ability to persuade.
Three examples
https://www.youtube.com/watch?v=3t6bLugtJkQ
This commercial tugs at my heartstrings and conveys what to me is a smart "life" choice. It targets both areas of vulnerability and takes advantage of the ability to "tip the scale". Tipping the scale is knowing how to stack one area of emotional relation to the message receiver.
https://www.youtube.com/watch?v=KlSn8Isv-3M
This Chrysler ad features bob dylan. The themes and ideas in this advertisement are so American that it logically and emotionally makes sense that our cars should be made by General Motors.
http://bit.ly/1iEdBqE
The eighth law of Mortensen's 12 laws of persuasion is the law of balance. Logic and emotion must be blended and balanced. Emotions will trigger action, whereas logic will justify the agreement. The proper fusion of emotion and logic will speak to both the conscious and subconscious parts of the mind and increase your ability to persuade.
Three examples
https://www.youtube.com/watch?v=3t6bLugtJkQ
This commercial tugs at my heartstrings and conveys what to me is a smart "life" choice. It targets both areas of vulnerability and takes advantage of the ability to "tip the scale". Tipping the scale is knowing how to stack one area of emotional relation to the message receiver.
https://www.youtube.com/watch?v=KlSn8Isv-3M
This Chrysler ad features bob dylan. The themes and ideas in this advertisement are so American that it logically and emotionally makes sense that our cars should be made by General Motors.
http://bit.ly/1iEdBqE
The Law of Association
The seventh law of persuasion according to Mortensen's 12 is the Law of Association. The law of association defines the mental triggers and anchors that will generate the right feelings, emotions, and thoughts to create a persuasive environment. The law of association explains our attraction to instinctual triggers in our socio-cultural background that strike up emotion and reaction in our own minds. These triggers are sensory and memory bases and can be anything we encounter. We interperet our immediate situations due to the sensory, non verbal information that comprise the majority of our communicative understanding as humans.
This law is effective when we understand more than usual with the individual. We ourselves know when we can relate to a message using the law of association. Sales reps and advertising agencies nationwide use this law to critical effectiveness. The fastest way to grow sales in anything is to understand your audience. Every year companies spend much money in order to collect data to better understand the demographics of a particular target sales area.
The law of association is what drives our advertsising on local tv channels. Local ads are always easy to spot because of the familiarity we have to the product and the buyer. Ads that target a larger array of customers are sometimes harder for us to understand. When 30 seconds is all a marketing team may have, it is important to hit close to home and strike the minds of the message reciever.
Menards, Fleet Farm, The Milwaukee Brewers, Green Bay Packers, Hunger Task Force, and the Wisconsin Blood Center all use the persuasive tactic of the law of association in order to reel in an audience on their campaign.
When the primary customers you have at fleet farm are farmers, it makes sense to include an image that the customers know and can easily identify. The silo is associated with livelyhood and survival for farmers. The image communicates an aura of familiarity and homeliness.
When your state is full of motorcycle riders that religiously gather during the months of nice weather because there is just no better time to use your harley than summer; you know what kind of image you want to present. The freedom of summer is something that only those who live in the midwest can understand, more specifically, Wisconsin. The rush with every new season of bikes is an experience that harley davidson will truly identify with when it comes to their relationship with their customers.
Under Armour knows their fans well. Every athelete wants to be recognized as hard working because having worked hard in the past has felt so rewarding. Players who want to be better will gravitate to the tools that can achieve this.
This law is effective when we understand more than usual with the individual. We ourselves know when we can relate to a message using the law of association. Sales reps and advertising agencies nationwide use this law to critical effectiveness. The fastest way to grow sales in anything is to understand your audience. Every year companies spend much money in order to collect data to better understand the demographics of a particular target sales area.
The law of association is what drives our advertsising on local tv channels. Local ads are always easy to spot because of the familiarity we have to the product and the buyer. Ads that target a larger array of customers are sometimes harder for us to understand. When 30 seconds is all a marketing team may have, it is important to hit close to home and strike the minds of the message reciever.
Menards, Fleet Farm, The Milwaukee Brewers, Green Bay Packers, Hunger Task Force, and the Wisconsin Blood Center all use the persuasive tactic of the law of association in order to reel in an audience on their campaign.
When your state is full of motorcycle riders that religiously gather during the months of nice weather because there is just no better time to use your harley than summer; you know what kind of image you want to present. The freedom of summer is something that only those who live in the midwest can understand, more specifically, Wisconsin. The rush with every new season of bikes is an experience that harley davidson will truly identify with when it comes to their relationship with their customers.
Under Armour knows their fans well. Every athelete wants to be recognized as hard working because having worked hard in the past has felt so rewarding. Players who want to be better will gravitate to the tools that can achieve this.
Friday, March 28, 2014
The Law of Verbal Packaging
The Leverage Of Language
The Law of Verbal Packaging states that the more skillful you are in the use of language and vocal techniques, the more persuasive you will be. The Law of Verbal Packaging utilizes the symbolic power within words. At their core, words are symbols. Some possess intrinsic value and others are assigned meaning. Regardless of the source, words have power with whom they are presented to. Persuasion comes when, the words we use, strike chords within the minds of others- triggering emotions that lead to action.
By far the most powerful example I can think of is the famous Nike slogan "Just Do It". We don't know what "it" is, but we know that with Nike products we can do whatever we need to.
This law is my favorite. It is extremely true. Words are powerful and they can literally make people do what we want.
The Law of Verbal Packaging states that the more skillful you are in the use of language and vocal techniques, the more persuasive you will be. The Law of Verbal Packaging utilizes the symbolic power within words. At their core, words are symbols. Some possess intrinsic value and others are assigned meaning. Regardless of the source, words have power with whom they are presented to. Persuasion comes when, the words we use, strike chords within the minds of others- triggering emotions that lead to action.
By far the most powerful example I can think of is the famous Nike slogan "Just Do It". We don't know what "it" is, but we know that with Nike products we can do whatever we need to.
This law is my favorite. It is extremely true. Words are powerful and they can literally make people do what we want.
The Law of Dissonance
"Internal Pressure Is the Secret"
The Law of Dissonance states that people will naturally act in a manner that is consistent with their cognition and commitments. The Law of Dissonance displays a void within the audiences' subconscious that causes the receiver to feel guilt and hypocrisy. It challenges people to reflect on the values that they hold true, associates a persuasive element with these values, and then preys on the idea that if the individual were to contradict themselves they would compromise that which they truly stand for. A perfect example of the law of dissonance was within the "Pink Shirt Kissing Prank" that Stuart Edge and his channel did for YouTube. Secondly, major US political parties draft huge legions of donors by using this tactic. Lastly, the law of dissonance comes during our least favorite TV commercials, the ones using the sad looking cats and dogs. You know the one I'm talking about. There's a sad piano tone in the background and helpless looking animals fade in and out of the shot. After your heart has basically fallen out on the floor a kindhearted female voice asks for your help in order to save these animals lives. Please, reach into your wallet and retrieve your credit card so that you may give us your money. Save a life
The Law Of Dissonance may remind us of how truly hypocritical we really are, or it may challenge us to live better lives. Whatever the outcome of the law, I know that I'll always weigh my options heavily instead of simply opening up my wallet. A thorough execution of this law, with the right timing, will no doubt succeed in gaining my respect as well as my money.
The Law of Obligation
The Law of Obligation
"How To Get Anyone To Do A Favor For You"
The Law of Obligation, also known as pre-giving or reciprocity, states that , when others do something for us, we feel a strong need, or urge, to return the favor. The Law of Obligation conveys our natural tendency to answer a call of duty. By creating a need, returned favor, ie. need for consumer money, a persuader presents a need that can effectively be met with the "cooperation" of the message receiver. Large corporations will often use the law of obligation in order to receive customer feedback. After a service has been offered, a company may offer a survey to its customers in order to better understand their consumer market. This is an exchange between the customer and the company. The company receives information based upon the customer's instinctual need to reciprocate some sort of feedback to the company from which they received such wonderful service. I experience this first hand when I go to the Taco Bell located on WI ave. For some reason they're always looking for customer surveys, but they'll often offer free tacos as a reward.
A second example of obligation comes from magazine subscriptions. Because you might have held a longstanding subscription to Sports Illustrated, near the end of your subscription the magazine will prey on your obligation to renew your subscription. They'll even take it one step further in order to make you buy certain upgrades to the publication or memorable moments in the magazine's history.
My third and final example comes from the world of Gaming. In the Call of Duty franchise, the game designers are constantly coming out with expansion packs in order to keep gamers interested. It is not required that you purchase this downloadable content in order to play the game but the experience becomes more diverse when you do. Because of a gamer's love for Call of Duty he/she feels obligated to continue the story and to purchase new additions to the game in order to enhance their experience.
After realizing the technique of this law I 'll no doubt be less likely to add $1 onto my purchase the next time a grocery store tries to get me to donate. They add that $1 because it doesn't seem like a lot and because had they not asked, I probably would not have donated. Having said that, I'm still going to keep my guard up.
"How To Get Anyone To Do A Favor For You"
The Law of Obligation, also known as pre-giving or reciprocity, states that , when others do something for us, we feel a strong need, or urge, to return the favor. The Law of Obligation conveys our natural tendency to answer a call of duty. By creating a need, returned favor, ie. need for consumer money, a persuader presents a need that can effectively be met with the "cooperation" of the message receiver. Large corporations will often use the law of obligation in order to receive customer feedback. After a service has been offered, a company may offer a survey to its customers in order to better understand their consumer market. This is an exchange between the customer and the company. The company receives information based upon the customer's instinctual need to reciprocate some sort of feedback to the company from which they received such wonderful service. I experience this first hand when I go to the Taco Bell located on WI ave. For some reason they're always looking for customer surveys, but they'll often offer free tacos as a reward.
A second example of obligation comes from magazine subscriptions. Because you might have held a longstanding subscription to Sports Illustrated, near the end of your subscription the magazine will prey on your obligation to renew your subscription. They'll even take it one step further in order to make you buy certain upgrades to the publication or memorable moments in the magazine's history.
My third and final example comes from the world of Gaming. In the Call of Duty franchise, the game designers are constantly coming out with expansion packs in order to keep gamers interested. It is not required that you purchase this downloadable content in order to play the game but the experience becomes more diverse when you do. Because of a gamer's love for Call of Duty he/she feels obligated to continue the story and to purchase new additions to the game in order to enhance their experience.
After realizing the technique of this law I 'll no doubt be less likely to add $1 onto my purchase the next time a grocery store tries to get me to donate. They add that $1 because it doesn't seem like a lot and because had they not asked, I probably would not have donated. Having said that, I'm still going to keep my guard up.
Monday, February 24, 2014
The Law of Esteem
The third law of persuasion identifies that all humans need and want praise, recognition, and acceptance. Persuasive messages can become more effective if we learn how to praise people while also maintaining their attention. It is natural for us to seek the appreciation of others within our lives. The law of esteem initiates praise and approval within the persuasive element. A decent example of this is Uncle Sam. Uncle Sam is a character created in order to foster willingness for men to join the ranks of the US Army. His direct and assertive nature allows for the individual to feel special by tying him in with something larger than himself.
Sunday, February 23, 2014
Law of Involvement
The Law of involvement is the first law of persuasion.
The law of involvement, as part of the twelve universal laws of persuasion, is meant to engage the message receiver within the persuasive element. The engagement is what actively persuades someone to believe a message. We are all aware of this tactic within advertising. Ad campaigns can effectively target large audiences while making the consumer do all the legwork. Technology has made this tactic essential to tapping into an incredibly diverse and ever changing pool of possible customers.
Research into new trending ideas is essential to involve any audience. This requires a sender to know their audience. I'm thinking a lot about the role that young adults and teenagers play in all of this. The drive for consumer strategists and analysts to grab hold of fans and endorsers becomes complex in this way.
The law of involvement, as part of the twelve universal laws of persuasion, is meant to engage the message receiver within the persuasive element. The engagement is what actively persuades someone to believe a message. We are all aware of this tactic within advertising. Ad campaigns can effectively target large audiences while making the consumer do all the legwork. Technology has made this tactic essential to tapping into an incredibly diverse and ever changing pool of possible customers.
Research into new trending ideas is essential to involve any audience. This requires a sender to know their audience. I'm thinking a lot about the role that young adults and teenagers play in all of this. The drive for consumer strategists and analysts to grab hold of fans and endorsers becomes complex in this way.
Wednesday, February 12, 2014
Law of Connectivity
The Law of Connectivity has everything to do with modern media, well.... all these laws do. The halo effect, similar is familiar, people skills, and rapport; make up the collection of factors that define this law. A young adult in America today is able to be witness to a continual barrage of apparent and subliminal signals that are all persuasive. The Law of Connectivity focuses on the personal aspects of persuasion. It's still within advertising, but has more to do with the individuals involved. Celebrities and public figures are somewhat expected and required to maintain these skills as part of their livelihood. They can make or break a career. It's a shame that these skills can be used negatively. With the right recipe someone can create a persona that markets them as someone completely removed from their original self.
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