The Law of Association

The seventh law of persuasion according to Mortensen's 12 is the Law of Association. The law of association defines the mental triggers and anchors that will generate the right feelings, emotions, and thoughts to create a persuasive environment. The law of association explains our attraction to instinctual triggers in our socio-cultural background that strike up emotion and reaction in our own minds. These triggers are sensory and memory bases and can be anything we encounter. We interperet our immediate situations due to the sensory, non verbal information that comprise the majority of our communicative understanding as humans.
This law is effective when we understand more than usual with the individual. We ourselves know when we can relate to a message using the law of association. Sales reps and advertising agencies nationwide use this law to critical effectiveness. The fastest way to grow sales in anything is to understand your audience. Every year companies spend much money in order to collect data to better understand the demographics of a particular target sales area.
The law of association is what drives our advertsising on local tv channels. Local ads are always easy to spot because of the familiarity we have to the product and the buyer. Ads that target a larger array of customers are sometimes harder for us to understand. When 30 seconds is all a marketing team may have, it is important to hit close to home and strike the minds of the message reciever.
Menards, Fleet Farm, The Milwaukee Brewers, Green Bay Packers, Hunger Task Force, and the Wisconsin Blood Center all use the persuasive tactic of the law of association in order to reel in an audience on their campaign.

When the primary customers you have at fleet farm are farmers, it makes sense to include an image that the customers know and can easily identify. The silo is associated with livelyhood and survival for farmers. The image communicates an aura of familiarity and homeliness.

 When your state is full of motorcycle riders that religiously gather during the months of nice weather because there is just no better time to use your harley than summer; you know what kind of image you want to present. The freedom of summer is something that only those who live in the midwest can understand, more specifically, Wisconsin. The rush with every new season of bikes is an experience that harley davidson will truly identify with when it comes to their relationship with their customers.

Under Armour knows their fans well. Every athelete wants to be recognized as hard working because having worked hard in the past has felt so rewarding. Players who want to be better will gravitate to the tools that can achieve this.